Traffic! That is the most important thing you will need if you want to make money online. It can not just be any traffic, never has the idea of quality over quantity been more important than it is when you learn how to choose keywords.

The keywords you choose will determine how much traffic you get, how much it will cost you (if anything) and what quality level the traffic you get is. Again, never let the numbers make you go crazy. You need to only get visitors to your website who are interested in what you have to offer.

Ideally, the traffic you get will consist of people who are actively looking for the information or the product and service you are offering. It’s all about you finding the visitors who will take the action you want them to take.

That action could be to make a purchase or to sign up for a newsletter. As long as the visitors you are getting are highly targeted, you will make more conversions and more sales, period. And that is what everyone has an online business for.

If you don’t have much money, don’t worry, there are many fantastic keyword tools online and one of the best won’t cost you a penny. The Google Keyword Tool is available to anyone online. Since Google is one of the biggest search engines, it would only stand to reason that they know which search terms are getting the searches and which ones are not.

This is an important point to keep in mind though (it is also a common beginner mistake) when it comes to finding good keywords, bigger is not always better.

At first glance, it might seem like a good idea to use only those 1 or 2-word keywords that get the most searches. The problem with those keywords is that they will also have the most competition. Unless you are really experienced you will not rank high for those competitive keywords, and they will not do you any good.

Instead, focus on the longer keyword phrases that may not get quite as many searches per month but also don’t have nearly as much competition. Those are the keywords you should target. If you can compile a list of a dozen or so of those keywords you will have a good chance of ranking well.

You can rank well for all of them, not just one or two. So if you figure that each keyword gets an average of 1,500 searches a month and you can rank on the first page for those keywords, that is a lot of free very targeted traffic.

Keywords, and the traffic they produce, are the backbone of your business online. It’s very important that you take the time to learn how to choose keywords. There are several parameters that you need to keep in mind and some of those parameters may change a little depending on what you are doing with those keywords (SEO, PPC, article marketing, etc.).

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